I have little experience with digital channels, how can I use them properly?
There is a manageable number of digital channels for your products, services and target groups that you can use optimally for your needs. I will help you to identify the most suitable channels for your company and to develop a concrete and easily implementable plan for their use.
In addition to a website, I have several active digital channels such as social media. The support is already very complex, will it get even more complex after your consultation?
There are probably only a few digital channels that are suitable for your individual products, services, target groups and corporate goals. We specifically identify and prioritize these during the consultation. My recommendations for action always take your individual circumstances and knowledge into account. For topics that you cannot implement yourself, I am happy to provide further assistance in the form of advice or recommendation of specific service providers. The maintenance of the digital channels should therefore be much more efficient and time-saving than before, according to the optimization recommendations and with the tools.
Am I on my own to implement the recommendations for action?
Of course not. The aim of the consultation is to point out possible weaknesses of the current digital presence and to give you concrete recommendations on how you can use your digital channels in the best possible way. This may result in work packages that you can gradually tackle at your own pace. I can support you in many areas. Should I not be able to help myself at one point or another, I recommend contacts from my network and, if necessary, support you in the selection of suitable service providers.
My winery is running reasonably well, I have little time, so why should I deal with digital channels?
Times have changed and your customers are online and can choose from hundreds of wineries and thousands of products at any time with just a click. Stale websites with a negative user experience are usually abandoned within seconds. You, on the other hand, can make optimal use of the digital channels for your company and win new customers for yourself - independent of any business hours. In a very targeted manner and at a fraction of the costs that would otherwise be necessary for classic marketing measures.
Digital advice sounds very tedious. I have neither the time nor the budget for months of consulting marathons. How long does the consultation last?
The length of the consultation period depends on several factors, such as the number of existing digital channels during the analysis or your specific ideas. In any case, my aim is that the consultation does not exceed a few weeks or a few months. I offer ready-made packages that precisely describe the content of the consultation and the price. Additional consulting services can be booked at any time by mutual agreement. So you always have full control over the costs incurred.